Branding, print and digital, all-in-one Adobe everything (with moves galore) Pump up clients and design teams Create and give client presentations Addy, Art Directors Club, Creativity
1. Main Eventer 2. Chin-Dropping 3. Exec Pecs 4. Vast Repertoire 5. Pitch Potency
Marquis clients like IKEA, Chase, Virgin Bold ideas that move brands forward Manage winning creative stables Entertainment, tech, consumer goods A real showstopper for client pitches
– DOW CHEMICAL
THIS IS A RINGSIDE TICKET YOU WILL NOT WANT TO MISS!
– E-STEEL
MATTHEW LABUL
– CLIENT LIST
MEET THE COPY CRUSHER
– RESUME (PDF)
– IKEA
THEY CALL HIM MR. DESIGN
– WEBSITE
– EMAIL THE TWO MATTS TO LEARN MORE –
CONTACT
– EMAIL US
MATT O’ROURKE
AD CAMPAIGN FOR AN ONLINE METALS EXCHANGE
CASE STUDIES
BOLDLY BRINGING THE ROYAL RUMBLE TO COPYWRITING
E-STEEL
PARTIAL LIST OF SATISFIED CUSTOMERS
CLIENT LIST
ONLINE PROMOTIONS FOR IKEA’S US HOMEPAGE
IKEA
Copyright © 2016 Matthew Labul and Matt O'Rourke. All rights reserved.
– WRESTLING WITH CREATIVITY BRINGS YOU –
THE ULTIMATE AGENCY TAG TEAM
• MCGARRAH JESSEE • AUSTIN,TEXAS • JANUARY 2016 •
FIVE MOVES OF DOOM
MAN OF 1,000 HOLDS
Labul’s ability to reposition products and services – used in tandem with his legendary finisher “The Call to Action” – has been known to make the earth move and the angels weep.
An accomplished logo designer, illustrator and motion graphics maven, this phenom loves mixing it up with clients as well as promoting up-and-coming design stars.
CELEBRATING 100 YEARS OF ROHM AND HAAS WEBSITE
DOW CHEMICAL
Matthew Labul’s winning streak in B2C and B2B proves there’s no human emotion he can’t body slam into a compelling sales pitch. His move set includes web, social, print and TV, creating high impact campaigns across multiple touchpoints.
LAYING THE SMACKDOWN WITH DESIGNS THAT DAZZLE
When it comes to print and digital design, Matt O’Rourke is a force to be reckoned with in the squared circle. This no holds barred art director is a rare combination of brilliant creative and pixel perfect execution.
1. Total Package 2. Software Suplex 3. Eye of the Tiger 4. Showmanship 5. Gold Belts
The tireless twosome sizes up this unique challenge. Rohm and Haas, a subsidiary of Dow Chemical, wanted a custom website to celebrate its 100 year anniversary and honor the efforts of its employees.
This chemical science juggernaut’s heritage was the stuff of legends. Rohm and Haas INVENTED plexiglas, revolutionized the paint industry and made huge breakthroughs in agriculture and electronics.
The writing required a unique tone – conversational in nature with the dramatic flair of a storyteller. To achieve this, The Two Matts toured the company’s headquarters, interviewed stakeholders and worked closely with their marketing team. The hard work paid off – we found the right voice for this very special site.
Launch Website
Once finished, the design of the site would be used as a reference point for a commemorative companion book. Needless to say, great care had to be taken in getting the look and feel just right.
We sifted through the client’s massive archive of historical photos and videos to represent Rohm and Haas’ innovations – not to mention its corporate culture. From there, we developed a timeless scrapbook theme to seamlessly house 10 visually conflicting decades.
VIEW LARGER
Then, technologies such as Flash, HTML5, and RSS were brought in to breathe life into the site, making for a show stopping user experience.
100 YEARS OF ROHM AND HAAS SITE • CASE STUDY
SmashingMagazine.com put the site in its prestigous Corporate Website Design: Creative and Beautiful Solutions list, next to Sony, Adidas, Starbucks, and others.
This was Bowhaus Design Groupe’s first project with Dow Chemical. The website went over so well, Dow brought Bowhaus on as a preferred vendor for future work.
Accolades
More Work
Membership Grew
How do you combat the lack of awareness and the entrenched day-to-day habits of execs in an industry that has become a cautionary tale to other industries? The research begins.
Against the backdrop of a Rust Belt city, no one would have expected the emergence of a new, reinvented steel industry. From the ashes of the old, pioneering entrepreneurs and engineers paved the way for new technologies, greater efficiencies and the emergence of the minimill. That spirit of innovation continues with e-STEEL. e-STEEL provides buyers and sellers of steel with the fastest, most efficient exchange for their products. Use e-STEEL to enhance and streamline existing relationships and to enter into new ones. And since e-STEEL is not an anonymous auction site, you have complete control over the companies you communicate, negotiate and do business with. All with remarkable speed and efficiency. Thousands of leaders from all segments of the industry have joined the e-STEEL Exchange. Call (877) 447-8335 or visit www.e-steel.com and see the impact e-STEEL can make. The Industrial Age meets the Digital Age.
Shortly after the campaign was launched, e-STEEL was purchased by another company.
During WWII, the steel industry was a vital supplier in America’s “arsenal of democracy”. Big Steel had prevailed on the battlefield, but it was the emerging global marketplace that would become its oppressor. The decline didn’t last forever. In the 90’s, the industry emerged as the “Steel Phoenix” with new strategies and new efficiencies. Today that spirit of innovation continues with e-STEEL -- the fastest, most efficient online exchange for prime and non-prime steel. Use e-STEEL to enhance and streamline existing relationships and to enter into new ones. And since e-STEEL is not an anonymous auction site, you select who sees your product and pricing information. Only e-STEEL lets you initiate transactions, negotiate and close deals online. All in real time. All with remarkable speed and efficiency. Call us at (877) 447-8335 or visit wwww.e-steel.com. The Industrial Age meets the Digital Age.
Information and images are abundant, allowing us to give the layouts a nostalgic but gritty tone through bold typography, minimal color, and halftones, lots of halftones.
Big Steel supplied the raw materials needed to fight a war on a global scale. While the steel industry helped win overseas, it was gradually losing the battle at home. Slow technological change, foreign competition and crippling strikes had taken their toll. Then it all changed. By investing billions in modernization, America's steel industry had polished up the Rust Belt. That spirit of innovation continues with e-STEEL - the powerful and easy-to-use online marketplace for the entire global steel industry. e-STEEL enables buyers and sellers to negotiate, transact and conclude business with increased efficiency and reduced costs. Take control over the companies you communicate, negotiate and do business with. Call (877) 447-8335 or visit www.e-steel.com to see how. The Industrial Age meets the Digital Age.
Unfortunately, the steel industry's history reads like a Greek tragedy. Crippling strikes. Plant closings. Hundreds of thousands of jobs lost.
Did Our Jobs Too Well
We'll acknowledge the industry's checkered past with powerful headlines and graphic images, then focus on the new strategies and efficiencies that lead to the sector's ressurgence.
After giving the exchange a distinct public face, e-STEEL’s website traffic and membership increased exponentially.
Upon emerging from the pre-battle briefing, The Two Matts separate to reflect on the client's big time problem. e-STEEL, a sleek NYC ecommerce start-up, needed to make itself known to old school purchasing and sales managers in the industrial sector.
The brainstorming sessions progress and the solution emerges – we decide to make the conversation about THEM.
E-STEEL ADVERTISING CAMPAIGN • CASE STUDY
IKEA, the world's largest home furnishing retailer, is in the habit of taking chances with its advertising. Their work has always playfully inspired people to make their lives better at home every day.
IKEA ONLINE PROMOTION • CASE STUDY
First and foremost, we needed to keep the campaign simple and straightforward. We also had to capture IKEA’s fun-loving personality. In a flash of inspiration, The Two Matts put their minds and muscles together to come up with a winning concept. Place a humorous spin on the mundane aspects of everyday life in the home.
From there, O’Rourke used lifestyle photography, whimsical colors and clean typography to complete the promotion’s visual identity. IKEA’s homepage looked and sounded great, staying 100% true to the spirit of its catalog.
IKEA’s catalog forms the core of the retailer’s strategy, constituting almost 70% of its annual marketing spend. When The Two Matts were assigned to create banner concepts for its website, they knew they were in the presence of greatness.